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WESTWOOD ONE
AND
POP RADIO
ANNOUNCE AGREEMENT
-- Westwood One to Exclusively Represent POP Radio’s Advertising
Inventory --
New York,
NY - October 31, 2005 - Westwood One (NYSE: WON) and POP Radio,
LP (Point of Purchase Radio) announced today an agreement by which Westwood
One will exclusively represent all POP Radio advertising inventory, effective
January 1, 2006. In addition, Westwood One has also acquired an ownership
interest as a Limited Partner in POP Radio, LP. POP Radio is broadcast
in over 6,000 food and drug stores across America.
“We are eager to bring
Westwood One’s expertise in custom programming and advertising sales
to POP Radio,” said Gary Seem, President & CEO of POP Radio.
“Our new relationship will bring incredible opportunities to both
our advertisers and retail partners.”
"This is a very exciting
agreement with POP Radio," said Peter Kosann, Co-COO of Westwood
One. "Reaching consumers closest to point of purchase is crucial
for advertisers. Through POP Radio, we can now offer our advertisers a
highly targeted audience and an unparalleled presence when it matters
most.”
About POP
Radio, LP
POP Radio, LP is one of the leading in-store audio advertising providers
in the United States and delivers commercial audio messages to shoppers
in over 6,000 grocery, drug and convenience stores. POP Radio provides
retail specific messaging along with third party ad sales to retailers
such as Pathmark, Winn Dixie, SuperValu, Wakefern, Brooks Drug and Eckerd.
By reaching consumers at the point-of-purchase in a captive media environment
with a compelling audio message, POP Radio is heard by over 66 million
shoppers and delivers proven sales lift for participating advertisers.
POP Radio has corporate offices in Boston, MA and is headed by Jeffrey
Shapiro, Chairman and Gary Seem, President/CEO.
About Westwood
One
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk,
entertainment programs, features, live events and 24/7 formats. Through
its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One
provides local content to the radio and TV industries including news,
sports, weather, traffic, video news services and other information. SmartRoute
Systems manages traffic information centers for state and local departments
of transportation, and markets traffic and travel content to wireless,
Internet, in-vehicle navigation systems and voice portal customers. Westwood
One serves more than 5,000 radio stations. Westwood One is managed by
Infinity Broadcasting Corporation.
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Press
Contact:
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Peter
Sessa
Westwood One
212.641.2053
peter_sessa@westwoodone.com
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