WESTWOOD
ONE’S
HIGHLY TARGETED 15-NETWORK ROSTER
SOLIDIFIES ITS POSITION
IN RADAR 86
-- Westwood One Continues to Dominate Network Radio with the Highest Audience
Share and the Most Listeners --
New York, NY- September 26, 2005 - Westwood One’s (NYSE: WON) highly targeted, trendable 15-network roster continues to solidify its position and put forth impressive results in RADAR 86 this week. Westwood One maintains the NUMBER ONE spot among all network radio companies in overall audience share with the most listeners. Furthermore, according to the RADAR 86 numbers released today, Westwood One finds itself as a leading network with significant in-program audience reflected in RADAR.
RADAR 86 Highlights:
|
• |
Westwood One has the highest audience share in network radio. |
|
• |
Westwood One exclusively reaches more than 21 million Persons 12+. This massive audience cannot be reached through any other radio network. |
|
•
|
Westwood One’s CBS News Max experienced impressive audience gains of 31%, with CBS Mix Weekend gaining 1.5% amongst their core demographics, Adults 25-54. CBS FM also experienced gains among its core demographic, A18-49, of 8%. |
|
• |
Westwood One networks CBS FM, CBS News Max, CBS News Primetime, CNN News Reach, NBC LITE FM, NBC LITE FM Max, NeXt FM, Power FM, and Power FM Max deliver high qualitative audience composition across upscale categories and target top geographic areas. |
|
• |
Westwood One retains the highest concentration of College Graduates and listeners with Household Incomes of $50K+ and $75K+. Additionally, five Westwood One networks rank #1 amongst the most coveted upscale demographic, College Graduates with a Household Income of $75+. |
|
• |
Westwood One reaches more than 91 million people each week. |
|
• |
Westwood One provides nearly 2 billion gross impressions available for sale. |
“Westwood One is dedicated to providing our advertisers with the most highly targeted, RADAR rated networks available for sale,” said Paul Gregrey, Westwood One EVP of Network Sales. “Since reconfiguring our networks one year ago, we have received a tremendous response from advertisers that are significantly impressed with Westwood One’s ability to offer a superior level of targetability, while continuing to deliver the highest audience share in network radio.”
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk, entertainment programs, features, live events and 24/7 Formats. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news services and other information. SmartRoute Systems manages traffic information centers for state and local departments of transportation, and markets traffic and travel content to wireless, Internet, in-vehicle navigation systems and voice portal customers. Westwood One serves more than 5,000 radio stations. Westwood One is managed by Infinity Broadcasting Corporation. For more information visit www.westwoodone.com.
###
For press information contact:
| Peter
Sessa |
Source: RADAR 86, AQH, Mon-Sun 6a-mid, share based on AQH & inventory, Cume. Qualitative based on core demo audience comp.