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WESTWOOD
ONE AND DOW JONES & COMPANY
EXPAND BUSINESS PARTNERSHIP
Westwood
One Will Now Provide Advertising Representation
for The Wall Street Journal Radio Network
NEW YORK (Sept. 21, 2005) - Dow Jones & Company,
Inc. (NYSE: DJ) and Westwood One (NYSE:WON) announced today an extension
of their current marketing alliance to include advertising representation
for all Dow Jones radio programming. Since 1999, Westwood One has distributed
and marketed the MarketWatch Radio Network, part of Dow Jones’ recently
acquired MarketWatch subsidiary. Under the new agreement Westwood will
provide advertising representation for The Wall Street Journal Radio Network
whose programs include The Wall Street Journal Report, Dow Jones Money
Report, The Wall Street Journal This Morning and The Wall Street Journal
This Weekend. The combined Dow Jones radio programs air on more than 453
affiliates, covering 99% of the United States, with a total weekly audience
of over 19 million people.
“The Wall Street
Journal and MarketWatch radio networks are the leading brands in providing
business news for radio stations across the country,” said Todd
Larsen, president, Consumer Electronic Publishing, Dow Jones & Company.
“Westwood One has done a terrific job over the past several years
building the MarketWatch Radio Network into a strong radio platform and
we are delighted to expand this partnership with them. By putting the
strength of both The Wall Street Journal and MarketWatch brands together
under one sales force, we can now offer radio advertisers a tremendous
audience associated with great business content.”
“For the first
time ever, advertisers will have the ability to access the American business
consumer on-the-go across a platform of hundreds of the top all-news and
news-talk radio stations, in all the top markets,” said Peter Kosann,
Westwood One Co-COO. “This radio platform will offer phenomenal
advertiser benefits-a clutter-free environment, tremendous demographics,
and multiple affiliates in every top market.”
About Dow
Jones & Company
In addition to The Wall Street Journal and its international and online
editions, Dow Jones & Company (NYSE: DJ; www.dowjones.com) publishes
Barron’s and the Far Eastern Economic Review, Dow Jones Newswires,
Dow Jones Indexes, MarketWatch, and the Ottaway group of community newspapers.
Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney
and with NBC Universal of the CNBC television operations in Asia and Europe.
Dow Jones also provides news content to CNBC and operates The Wall Street
Journal Radio Network in the U.S.
About Westwood
One
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk,
entertainment programs, features, live events and 24/7 formats. Through
its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One
provides local content to the radio and TV industries including news,
sports, weather, traffic, video news services and other information. SmartRoute
Systems manages traffic information centers for state and local departments
of transportation, and markets traffic and travel content to wireless,
Internet, in-vehicle navigation systems and voice portal customers. Westwood
One serves more than 5,000 radio stations. Westwood One is managed by
Infinity Broadcasting Corporation.
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For
press information contact:
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Peter
Sessa
Westwood One
212-641-2053
peter_sessa@westwoodone.com |
Jennifer
Dauble
Dow Jones & Company
609-520-7003
robert.christie@dowjones.com |
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