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MTV RADIO NETWORK
PRESENTS THE
TRL LATINO
MTV’S
NEWEST TOTAL REQUEST LIVE RADIO COUNTDOWN
-- New Radio Program Debuts October 22, 2005 --
New
York, NY - September 19, 2005 - MTV Radio Network, distributed
exclusively by Westwood One (NYSE: WON), announced today the launch of
a new two-hour weekly Latino version of MTV’s TRL Weekend Countdown
Radio program, TRL Latino, beginning the weekend of October 22, 2005.
Hosted by MTV’s Suzie Castillo, TRL Latino will break boundaries,
cross genres and bring a whole new audience to the TRL franchise. By combining
English and Spanish language with popular American and Latino music, interviews
and entertainment -- TRL speaks to the new generation of Latin Americans
in their own language.
TRL Latino represents
the first Latin American radio production by MTV enhancing TRL's presence
on leading radio stations beyond the current Pop and Rhythmic versions
of MTV’s TRL Weekend Countdown.
“MTV is committed to
super-serving all young-adult radio listeners in both English and Spanish
language,” said Jeff Yapp, EVP, Program Enterprises and New Business
Development, MTV Music Group. “TRL Latino is part of MTV Radio's
greater domestic strategy as we broaden our reach in this medium. We will
aggressively support this radio launch via cross promotion with our cable
and web platforms.”
“With the launch of TRL
Latino, Westwood One is now able to offer both advertisers and affiliates
highly targeted shows to the Pop, Urban and now Spanish-speaking and bi-lingual
listeners,” said Peter Kosann, Westwood One Co-COO. “This
is a huge win for everyone involved.”
In addition to the
new Latino Version of MTV’s TRL Weekend Countdown, Westwood
One also exclusively distributes MTV’s TRL Weekend Countdown
in both CHR/Pop and Rhythmic versions. MTV’s Damien Fahey and Quddus
are the hosts of these weekly shows that include the top 20 TRL requests
of the week in their respective format with artist interviews, performances
from the current week’s on-air show, audience interaction TRL “Close
Calls,” special reports from MTV VJs, MTV News talent, and much
more.
The MTV Radio Network serves
three formats: Alternative/Rock, CHR/Pop, and Urban/Hip-Hop with hosted
daily news, exclusive interviews and performances from the MTV studios,
live MTV events, special programming and simulcast opportunities, breaking
news stories, backstage reports, movie premieres, celebrity birthdays,
tour dates and more. The MTV Radio Network is heard on over 185 stations
nationally.
MTV Networks, a unit of Viacom
International Inc. (NYSE: VIA, VIA.B), is one of the world’s leading
creators of programming and content across all media platforms. MTV Networks,
with more than 100 channels worldwide, owns and operates the following
television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN,
LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package
of 13 digital services, all of these brands are trademarks of MTV Networks.
MTV Networks connects with its audiences through its robust consumer products
businesses and its more than 90 interactive properties worldwide, including
online, broadband, wireless and interactive television services and also
has licensing agreements, joint ventures, and syndication deals whereby
all of its programming services can be seen worldwide.
Westwood One (NYSE:
WON) provides over 150 news, sports, music, talk, entertainment programs,
features, live events and 24/7 Formats. Through its subsidiaries, Metro
Networks/Shadow Broadcast Services, Westwood One provides local content
to the radio and TV industries including news, sports, weather, traffic,
video news services and other information. SmartRoute Systems manages
traffic information centers for state and local departments of transportation,
and markets traffic and travel content to wireless, Internet, in-vehicle
navigation systems and voice portal customers. Westwood One serves more
than 5,000 radio stations. Westwood One is managed by Infinity Broadcasting
Corporation. For more information visit www.westwoodone.com.
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For
press information contact:
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Peter
Sessa
Westwood One
212-641-2053
peter_sessa@westwoodone.com |
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